Work
Below are some key projects I've worked on in my career. If you are a recruiter or hiring manager, the password should be in my resume. You can request a password by contacting me.
Redesigning Deere.com - John Deere’s Core Customer Facing Site
Reimagined the website’s experience with a goal of making it easy to find product information and buying options. I remapped the user's flow and refined various components to enable an easy and seamless experience.
Highlights
- Identified and eliminated multiple friction points in the user journey
- Created multiple components to aid users with buying decisions
- Managed a large design library consumed across the organisation
Bringing E-Commerce to Deere.com
Designed the configure and buy experience so that customers can effortlessly purchase small consumer equipment like lawn mowers from Deere.com. Empowered by multiple rounds of user testing, I simplified the configuration process so customers can confidently make purchases online.
Highlights
- Leveraged Figma variables to create a "functional" prototype for user testing
- Conducted "holistic validation" by testing with all stakeholders in the E-Commerce ecosystem e.g. dealers
Redesign of an Airline Fare Auditing Application
Conducted usability tests and contextual enquiries to identify key problems in an Airline Fare auditing platform. Based on insights from this reasearch, I redesigned the auditing experience to enable faster auditing with reduced errors.
Highlights
- Reduced turn around time by 30%
- Reduced errors by 25%
